Statement of intent

Statement of Intent

I have looked at the coursework brief and carried out some research into current channels and how their websites, adverts and idents look this has given me ideas and i feel that there is a gap in the market for a new TV channel specifically aimed at comedy shows for all ages and from all corners of the globe. This would be a channel that showed comedy programs for all ages and both from the UK and the US. It will be a channel were old sitcoms met new comedy dramas and were everyone will find something to enjoy from it.

I will create an exciting and young feeling website that will give information on the shows coming up as well as features, news and fun aspects that will keep the user coming back and feel that the website is useful for them.

.

I have also chosen to create an Ident for the channel, my plan is to do this using a mixture of moving image as well as flash sequences or graphics to make a simple yet effective Ident sequence that will look professional. Obviously i do not have the resources to compete with the BBC but many channels do have very simple Idents that i should be able to compare with mine. There is also a requirement that the website must contain moving image so this i shall post on the website to fulfill this need.

.

Along with both of these I shall create a newspaper advert promoting the channels opening night this will be quite simple with the logo and information on maybe a few of the hit shows that it will broadcast.

.

In order to create these i will use many software programmes to help me for example, I will be using "Dreamweaver" in order to create the website as well as "Photosop" to help create the photos and pictures that will be on the site. I will use "Photoshop" for all images that i need in my task to edit or create them. I will then use Flash in order to create an ident for my TV channel as well as "InDesign" for the newspaper advert. Moving image is required for the website as well as for my Ident so I will therefore have to use camera equipment and Final Cut in order to create this and then upload to my website.

Research- Newspaper Adverts

Newspaper advert examples


I must also create a newspaper advert for the TV channel to help promote its opening night. Many TV channels advertise there new much anticipate shows to help boost there viewing figures they do this on there own channel with regular adverts, this is free for the time to do and extremely successful, but occasionally they will advertise on other channels t help boost awareness even more. This is as well as adverts in magazines and newspapers especial if they can get on the front of the TV guide this will be very beneficial.

Research- TV Ident sequences

TV channel ident sequences

Ident sequences are made by channels for the break between programs. These can be very simple flash sequences or can be moving image with overlaid flash and graphics. The overall requirement is to just get across what channel the person is watching in an exciting way. Voice overs are usually on top of these to tell the viewer what is coming up next and later that evening.

The main channel Idents are general and mainly have mixture of Video and flash graphics, I feel this is the best path to go down due to resources and will be the easiest way to create a professional looking Idents .

Collection of recent BBC Ident sequences




ITV Ident sequence





Collection of channel 4 Ident sequences




Channel Five Idents





More specific Idents


The previous Idents have been fairly general channels this is a channel that is more specific to the idea that I am developing.


Comedy Central Ident sequence






E4 Ident