Identity

Identity of Channel

I have been working an Identity for the channel it has a name "World Of Comedy" and I have created this logo which will be the branding for the channel on adverts, listings, on screen and on the website.









This is simple yet effective it instantly sums up the channel and is something bold and iconic, that can be easily recognized and associated with the channel by the audience when they see it.

Research

Research into name of TV channel:

I used the list of names i had created earlier to create a questionnaire on them, they were asked which name they think would be the best for the type of channel i am aiming at and overall which on they preferred. This was a good test as this was aimed at the predicted main demographic of the channel and these were the results received from them:

(Based on class of 16 students aged 17-18)

- Laugh TV 12%
- Comedy World 45%
- World of Comedy 10%
- Com Net 8%
- Com Eddie TV 10%
- LaughOutLoud TV (LOL) 12%
- Funny 4 u 3%

To get a wider opinion on the name I also asked a further 30 members of the public with ages ranging from 17-65 and these were the results received

- Laugh TV 8%
- Comedy World 56%
- World of Comedy 20%
- Com Net 5%
- Com Eddie TV 5%
- LaughOutLoud TV (LOL) 4%
- Funny 4 U 2%


They were also asked whether they felt "Comedy '4' everyone " was a good tag line the results for this was:

(Based on 36 people aged 17-65)

Yes 84%
No 16%


From all these results it is clear to see my choice on TV channel name, "Comedy world" does seem to be the most popular and not just from a single age group, which means I will be reaching a broad demographic with this name which means that the channel I am creating will not be isolated to one set of viewers and can connect to many different age groups and types of people, just from the name which will be one of the main things that draws people in.

My choice in slogan also does seem to be popular among a vast selection of people which will mean that it is a good choice for the channel to also aid in drawing people in and getting across what the channel offers in a single line.

Idea Development

Idea Development

My general Idea is to create a new comedy channel for British TV, which would show a mixture of US and UK comedy shows. My aim is to make my channel the channel that everyone knows as the channel for comedy with large viewing figures and be a household name and become a success.

The first thing I am going to focus on is a name for my channel I have been trying to think of something thats bold, only one or two words and is something that will become a household name and that everyone knows what your talking about. After several ideas such as:
- Laugh TV
- Comedy World
- World of Comedy
- ComNet
- Com Eddie TV

- LaughOutLoud (LOL)

- Funny 4 u

I decided on the name Comedy World as it relates directly to my idea for the channel of it being a chnnel with comedy for all ages and from all corners of the globe. A tag line or slogan will also be required that is also what comes to mind when people hear the name this will be used and aid the advertising campaign. The recent success of the line "up your Viva" is an example of the kind of thing that is going to be needed. In looking for names i believe i have found a slogan that could be used for this channel and this is "Funny 4 u" or "Comedy '4' Everyone" as it uses the abbreviation technique and is quick and easy to use and is something that could also be Incorporated into my ident sequence for between shows, and is a good marketing tag line to use on adverts.

Specific example- Viva

There has very recently been a new TV channel released called "Viva" this is a new music channel that has been added to freeview. This is a very good real world example that i am looking at in order to aid me in my work.

It has marketed its channel with TV ads as well as newspaper adverts, I saw it in the free London paper the Metro which I have shown the advert for previously.

They have marketed there channels opening with the phrase "up your Viva" this has been on numerous TV adds leading up to its opening weekend to get this new channel known by as many people as possible and to get people talking about it.

This is the add they showed leading up to the channels launch:

Statement of intent

Statement of Intent

I have looked at the coursework brief and carried out some research into current channels and how their websites, adverts and idents look this has given me ideas and i feel that there is a gap in the market for a new TV channel specifically aimed at comedy shows for all ages and from all corners of the globe. This would be a channel that showed comedy programs for all ages and both from the UK and the US. It will be a channel were old sitcoms met new comedy dramas and were everyone will find something to enjoy from it.

I will create an exciting and young feeling website that will give information on the shows coming up as well as features, news and fun aspects that will keep the user coming back and feel that the website is useful for them.

.

I have also chosen to create an Ident for the channel, my plan is to do this using a mixture of moving image as well as flash sequences or graphics to make a simple yet effective Ident sequence that will look professional. Obviously i do not have the resources to compete with the BBC but many channels do have very simple Idents that i should be able to compare with mine. There is also a requirement that the website must contain moving image so this i shall post on the website to fulfill this need.

.

Along with both of these I shall create a newspaper advert promoting the channels opening night this will be quite simple with the logo and information on maybe a few of the hit shows that it will broadcast.

.

In order to create these i will use many software programmes to help me for example, I will be using "Dreamweaver" in order to create the website as well as "Photosop" to help create the photos and pictures that will be on the site. I will use "Photoshop" for all images that i need in my task to edit or create them. I will then use Flash in order to create an ident for my TV channel as well as "InDesign" for the newspaper advert. Moving image is required for the website as well as for my Ident so I will therefore have to use camera equipment and Final Cut in order to create this and then upload to my website.

Research- Newspaper Adverts

Newspaper advert examples


I must also create a newspaper advert for the TV channel to help promote its opening night. Many TV channels advertise there new much anticipate shows to help boost there viewing figures they do this on there own channel with regular adverts, this is free for the time to do and extremely successful, but occasionally they will advertise on other channels t help boost awareness even more. This is as well as adverts in magazines and newspapers especial if they can get on the front of the TV guide this will be very beneficial.

Research- TV Ident sequences

TV channel ident sequences

Ident sequences are made by channels for the break between programs. These can be very simple flash sequences or can be moving image with overlaid flash and graphics. The overall requirement is to just get across what channel the person is watching in an exciting way. Voice overs are usually on top of these to tell the viewer what is coming up next and later that evening.

The main channel Idents are general and mainly have mixture of Video and flash graphics, I feel this is the best path to go down due to resources and will be the easiest way to create a professional looking Idents .

Collection of recent BBC Ident sequences




ITV Ident sequence





Collection of channel 4 Ident sequences




Channel Five Idents





More specific Idents


The previous Idents have been fairly general channels this is a channel that is more specific to the idea that I am developing.


Comedy Central Ident sequence






E4 Ident

Research- TV channel websites

Research

TV channel website

Before i can start to design my website for my new TV channel I have decided to look at others to get some ideas and see what content should be present in them.

I started by looking at the home pages for several TV channels they included:


BBC website

This website is very general it is for the entire BBC not just the TV channel so this includes items such as: news, weather, sport, radio, TV ect. This is a very visual website with lots of pictures, videos and bright vibrant colours. This is an inviting and interactive website with simple sections so that you can easily find out what you want.










BBC Three website

This is another BBC channel and can be found through the BBC's website, this website is more specific and is the BBC channel that is aimed more at teenagers so is designed more for there target audience. This again is very visual and has many videos of there most popular shows for people to catch up on. Apart from this there isn't much else on this site as it is so specific to this particular channel. This has a more informal style to aim for the teenager age group.






ITV website

ITV again is a large company with many TV channels but this is the only real area they cover unlike the BBC so their website is focused on the TV area but they do have diffident sections for each of there channels. Therefore there website is quite general and then when going through to the individual channels the website becomes more specialised to its target audiences. this website has a main banner with recent shows and has other news and links to its hit shows underneath. This website again has very vibrant colours and is easy to use with it split into useful sections.





Channel 4 website


This website is quite dark and just uses the main space to advertise there new hit show, with links to listings and catch up. Underneath this it shows what is on tonight and has links to its other channels such as E4, More 4 and film 4, all of which have separate websites which keeps things more simple for the user.









Now I will look into a more specific site which is based round my current idea of a channel for comedy shows.

E4 website

This website is for one of channel 4's other channels which is E4 this again is a more specialized channel and aimed at the younger market with more teenage style programs shown. This website is again very vibrant in colour and very busy with a main banner advertising the latest shows and then links to other popular shows and a couple of relevant adverts at the bottom to generate revenue. As well as these like all the others listings for the channel are also included. this is also a more comedy related channel.








Comedy Central Website


This website seems to stick with the reoccurring theme of bright colours and it has large bold text throughout its website as well as competitions, quizzes, jokes, videos and much more this is a very busy website and has many items to keep the user entertained as soon as they get too it.

Coursework Brief

Coursework Brief (9)
The brief i have chosen to be my focus for my A2 coursework is:

To create a website for a new TV channel (to include a minimum of three hyperlinked pages with original images, audio and video extract), together with two of the following options:

- a newspaper advertisement for the channel

- a double page spread for a listings magazine, focused on the channel's launch

- an animated ident sequence for the channel.

A2 Media Coursework

This is a blog set up by me in order to document my coursework over the course of the year and show how i am progressing with the tasks.