Research

Research into name of TV channel:

I used the list of names i had created earlier to create a questionnaire on them, they were asked which name they think would be the best for the type of channel i am aiming at and overall which on they preferred. This was a good test as this was aimed at the predicted main demographic of the channel and these were the results received from them:

(Based on class of 16 students aged 17-18)

- Laugh TV 12%
- Comedy World 45%
- World of Comedy 10%
- Com Net 8%
- Com Eddie TV 10%
- LaughOutLoud TV (LOL) 12%
- Funny 4 u 3%

To get a wider opinion on the name I also asked a further 30 members of the public with ages ranging from 17-65 and these were the results received

- Laugh TV 8%
- Comedy World 56%
- World of Comedy 20%
- Com Net 5%
- Com Eddie TV 5%
- LaughOutLoud TV (LOL) 4%
- Funny 4 U 2%


They were also asked whether they felt "Comedy '4' everyone " was a good tag line the results for this was:

(Based on 36 people aged 17-65)

Yes 84%
No 16%


From all these results it is clear to see my choice on TV channel name, "Comedy world" does seem to be the most popular and not just from a single age group, which means I will be reaching a broad demographic with this name which means that the channel I am creating will not be isolated to one set of viewers and can connect to many different age groups and types of people, just from the name which will be one of the main things that draws people in.

My choice in slogan also does seem to be popular among a vast selection of people which will mean that it is a good choice for the channel to also aid in drawing people in and getting across what the channel offers in a single line.

Idea Development

Idea Development

My general Idea is to create a new comedy channel for British TV, which would show a mixture of US and UK comedy shows. My aim is to make my channel the channel that everyone knows as the channel for comedy with large viewing figures and be a household name and become a success.

The first thing I am going to focus on is a name for my channel I have been trying to think of something thats bold, only one or two words and is something that will become a household name and that everyone knows what your talking about. After several ideas such as:
- Laugh TV
- Comedy World
- World of Comedy
- ComNet
- Com Eddie TV

- LaughOutLoud (LOL)

- Funny 4 u

I decided on the name Comedy World as it relates directly to my idea for the channel of it being a chnnel with comedy for all ages and from all corners of the globe. A tag line or slogan will also be required that is also what comes to mind when people hear the name this will be used and aid the advertising campaign. The recent success of the line "up your Viva" is an example of the kind of thing that is going to be needed. In looking for names i believe i have found a slogan that could be used for this channel and this is "Funny 4 u" or "Comedy '4' Everyone" as it uses the abbreviation technique and is quick and easy to use and is something that could also be Incorporated into my ident sequence for between shows, and is a good marketing tag line to use on adverts.

Specific example- Viva

There has very recently been a new TV channel released called "Viva" this is a new music channel that has been added to freeview. This is a very good real world example that i am looking at in order to aid me in my work.

It has marketed its channel with TV ads as well as newspaper adverts, I saw it in the free London paper the Metro which I have shown the advert for previously.

They have marketed there channels opening with the phrase "up your Viva" this has been on numerous TV adds leading up to its opening weekend to get this new channel known by as many people as possible and to get people talking about it.

This is the add they showed leading up to the channels launch: