There has very recently been a new TV channel released called "Viva" this is a new music channel that has been added to freeview. This is a very good real world example that i am looking at in order to aid me in my work.
It has marketed its channel with TV ads as well as newspaper adverts, I saw it in the free London paper the Metro which I have shown the advert for previously.
They have marketed there channels opening with the phrase "up your Viva" this has been on numerous TV adds leading up to its opening weekend to get this new channel known by as many people as possible and to get people talking about it.
This is the add they showed leading up to the channels launch:
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