Research

Research into name of TV channel:

I used the list of names i had created earlier to create a questionnaire on them, they were asked which name they think would be the best for the type of channel i am aiming at and overall which on they preferred. This was a good test as this was aimed at the predicted main demographic of the channel and these were the results received from them:

(Based on class of 16 students aged 17-18)

- Laugh TV 12%
- Comedy World 45%
- World of Comedy 10%
- Com Net 8%
- Com Eddie TV 10%
- LaughOutLoud TV (LOL) 12%
- Funny 4 u 3%

To get a wider opinion on the name I also asked a further 30 members of the public with ages ranging from 17-65 and these were the results received

- Laugh TV 8%
- Comedy World 56%
- World of Comedy 20%
- Com Net 5%
- Com Eddie TV 5%
- LaughOutLoud TV (LOL) 4%
- Funny 4 U 2%


They were also asked whether they felt "Comedy '4' everyone " was a good tag line the results for this was:

(Based on 36 people aged 17-65)

Yes 84%
No 16%


From all these results it is clear to see my choice on TV channel name, "Comedy world" does seem to be the most popular and not just from a single age group, which means I will be reaching a broad demographic with this name which means that the channel I am creating will not be isolated to one set of viewers and can connect to many different age groups and types of people, just from the name which will be one of the main things that draws people in.

My choice in slogan also does seem to be popular among a vast selection of people which will mean that it is a good choice for the channel to also aid in drawing people in and getting across what the channel offers in a single line.